Shopping used to be my favourite thing of all times. New cities for me were always linked to new shopping possibilities. Nothing made me happier than a new piece of clothing at a reduced price (except a new piece of clothing that I got for free). The red "sale" sign used to be an invitation to enter even more shops and buy even more clothes (even though most of them were new collection anyway). By now however, I almost don't dare to enter a Zara anymore and I feel bad about browsing H&M's online shop.
What has happened you're asking? Well Maddie and her blog happened. And then the show "Sweatshop" happened. And then "Earthlings" happened. And then "The True Cost" (which I haven't even seen yet) happened. So shortly it has happened that people started wondering where their clothes come from, what they're made of and under which conditions. And the truth they found was not rosy.
See I've been wanting to write about these things several times but I didn't do it for two reasons: 1. I wasn't sure if I wanted this blog to be a place that makes you feel uncomfortable, even just from time to time, and I know such topics make me feel uncomfortable. 2. Who am I to talk about such things? Only this year I've been buying 14 items that surely aren't fair and sustainable and only last week I've been recommending you new bikinis to buy.
So why have I decided to talk about my feelings nevertheless? Well first of all I think that bloggers should make use of the voice they have and that everybody in the world should help to improve the place they're living in. Secondly I know that even though I won't be able to buy 100% fair, sustainable and vegan fashion from now on, I will still be shopping more mindfully than before, which is a first step in the right direction.
As you can imagine it's quite hard to be a fashion blogger, wear the newest trends, go to store openings, make shopping recommendations,... and still try to avoid leather, made in Bangladesh and mass consumption. And that's what bothers me right now. How can I continue being myself without feeling guilty 24/7?
To be honest I don't think there's an ideal solution to this problem. Just have a look at how much Maddie already does: She is a vegan, adopted her dog from a shelter, wears fair and sustainable fashion and promotes it on her blog, tries to live eco-friendly,... and still people blame her for ordering at Zalando or working for certain brands. One person just can't do it all because it's all linked together and goes way beyond shopping sustainable clothes.
So now that we've reached this dark point of reflection, how can we actually continue living our lives in the best possible way? After thinking about it for quite a while I came to the conclusion that we all should do whatever we can reconcile with our conscience. I am going to continue to love the fashion business but I'm also going to continue to inform myself about what's going on in it instead of closing my eyes to it.
What do you guys think about this subject? Would you like more posts on this topic like maybe a fair fashion recommendation list?