Blogging goes along with so many different tasks, that I'm sure everybody has at least one talent that is useful for their blog. Either you have been working in finance and are a genius at monetising your blog, or you attended photography classes in high school, or you learnt some HTML from your geek boyfriend,... Whatever talents you have, I'm sure there is a least one you can use for your blog, maybe you just haven't discovered it yet.
I always thought that the studies I'm doing aren't beneficial for my blog at all, because after all this is not a literature blog. However what made me choose to study German and Luxembourgish philology, is my love for languages. I think I have always been quite good at writing (essays were my favourite kind of exam at school) so I never really saw problems when it comes to the written part of my blog.
However I know that there are a lot of bloggers who prefer not to write much at all, as they simply don't know how to express their thoughts or formulate a good sentence. That's why I listed 5 aspects that I think are most important when it comes to writing a good blog post.
1. Consider your medium
One of the first things we learnt at university is that one text cannot be like the other. There is a difference between a diary entry, a journalistic text, a scientific essay, a political statement,... Every medium works with different tools and techniques so it's important to always keep in mind that you're writing for your blog. Don't make your beauty review sound as if you would write it for a scientific journal and don't be afraid to speak your mind when it comes to the latest fashion trends. A blog can be as subjective as you want it to be.
2. Know your audience
This goes hand in hand with the first point. After knowing your medium you gotta know your ideal audience. And when I say ideal audience then I mean that you don't have to check the age of every single reader you've had during the last three months, but that you should rather consider whom you ideally want to read your blog. Do you want your blog to be read by women that are pretty much like you? Then why not write your texts as if you would address your best friend? Do you want your blog to be read by younger folks? Then consider using slang or a language that is closer to their world. Do you want your blog to be read by adult experts? Then you might want to use the polite form when addressing them (of course this doesn't apply to English).
3. Be yourself
So now that you keep thinking about your audience when writing, you shouldn't forget to be yourself in every text you publish. Because that's the good thing about a blog: First and foremost it's about you as a person and people come to your blog to learn something about you. So if you're a naturally funny person then try to make this shine through your writing. If however you're rather introverted you shouldn't try to be someone you're not.
For example I love to inform so I hate repetition and I hate people who talk without saying something. So in my blog posts you will either find information that I think you will benefit from, or you won't find a long text at all. With all this information however, I sometimes forget to also be the funny (yes I can be funny sometimes) and sarcastic person I usually am.
4. Be honest about your skills
Even though not everybody can be a novelist (I certainly couldn't), I think that everybody can write a good text. However there is a huge difference between writing a good text in a language you master and writing a good text in a language you have only learnt at school and never had to apply in real life. So as you certainly noticed, English seems to be the blogging language par excellence because everybody tries to reach a broad audience and wants to be understood by as many potential readers as possible. Unfortunately not everybody has the needed English skills to write several posts a week and it can be quite hard to admit this to oneself. However there are so many bloggers that only write in their first language and still have a broader audience than people who try to write in English by all means. Google Translate is not an option and in this case no English is indeed better than a bad English. Because how can I take your work seriously if I discover 3 misspellings in your first sentence already? So as a solution to this problem I would suggest that your start off writing your blog in a language you feel comfortable with and maybe just keep your social media in English. In order to improve it's important to read, for example native English blogs that have the same subject as yours. That's how you will learn the vocabulary and ways of expressing. In order to quickly apply this to your own blog you can:
5. Keep a list
Even though you might be good at English, you may not master the needed vocabulary for your subject area. Me for example I always struggle with beauty related words so I thought about making a list of all words I come across on beauty blogs that could be required in one of my future beauty posts. With this tool you don't only make sure your readers get what you mean, but it will also save you lots of time when writing your posts.