The beauty range at & Other Stories has been able to convince beauty lovers all over the world so now that H&M has announced that they will be releasing a beauty range this autumn, I'm asking myself if the H&M group will do an equally good job with the products for its flagship. Besides from the cosmetics which you can see here, there will also be hair care, body care and beauty tools available in over 900 H&M stores worldwide. This new range will replace the existing beauty products at H&M, which I don't think many people will regret as, let's be honest, the beauty selection at H&M was pretty moderate so far. Furthermore there will be seasonal limited editions and a premium beauty line, but the cherry on the cake will probably be the planned conscious range of Ecocert-approved sustainable products. Besides from my curiosity to try some of the products, I'm also really eager to see the beauty areas they will set up for the products in stores. Lately I had the feeling that most H&M stores weren't really on top when it comes to interior decoration, so this new range may be a good opportunity to give the stores a more modern look and feeling with the pretty packagings of the products.
Apart from this new beauty range, H&M just only released some even more interesting news: Their next designer collaboration will be with the Parisian house Balmain! Yesterday at the Billboard Music Awards, the creative director of Balmain, Olivier Rousteing announced that he would be designing a collection for H&M. At his side were Jourdan Dunn and Kendall Jenner, both wearing first pieces of the collection: An embroidered blazer made of velvet and silk, a blue bondagde-look top and a red draped satin skirt. This time the collection is even followed by its own hashtag: "I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it", says Olivier Rousteing. The collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.