There are people who say that Luxembourg is behind time when it comes to most trends and they are probably right. However even this small country is getting more and more open minded and so two quite recent trends have reached Luxembourg at a stroke: The concept of a fashion bus and an interest in ethical fashion. All thanks to Lyne and Karel, the founders of the Akabo fashion bus. Yesterday I went to discover this pretty awesome bus myself and had a chat with Karel about Akabo, ethical fashion and the fact that nothing interesting ever happens in the north of Luxembourg...
The idea for the ethical fashion bus only came up last year but the launching event was already last Saturday and the bus has now been touring through Luxembourg for one week. Lyne and Karel got interested in fair fashion when they were travelling through some of those countries that suffer from our apparel consumption and back in Luxembourg they were missing a shop where they could buy ethical and responsible fashion. Their first idea was thus to make a pop-up store in a container as the rents in Luxembourg are really high. For Karel however it was important to also bring the fair fashion to the north of Luxembourg, as he grew up here, and so the idea of the bus was born. So far the bus has 4 different stops throughout the country (find the schedule here) and it can even be hired for private shopping parties!
While I mainly wanted to check out the bus because of the brand Armed Angles, I was also surprised to see some other really creative brands. Especially the products of BeWooden immediately caught my eye as they produce the coolest wooden bow ties! Also Palo's wooden sunglasses are sure to make you stand out this summer.
As you can see the bus itself is a super cool eye catcher and designed with a love for creative details. No wonder the bus has been a huge success so far. Some of the items are already sold out and Lyne and Karel have been getting a great feedback from people who are glad that their favourite ethical brands have finally reached Luxembourg. Karel is thus optimistic about Luxembourg's willingness to buy more fair and responsible fashion and accessories. He is glad to see that the bus and the organic shops, which offer the bus its parking areas, can benefit from each other but he also hopes that people don't just shop at Akabo because the bus is so catchy and trendy.
So if you live in or around Luxembourg and want to make your closet more sustainable you should definitely stop by Akabo some day so you can discover that fair fashion hasn't got to be boring. If you're new to ethical garment producing you should also check out Maddie's blog which has listed many gorgeous fair fashion shops and lots of information about the subject. And don't forget to share the good news and give Akabobus a like on Facebook!